I'm J.J. McCarthy, a hands-on Toronto REALTOR® and Master Certified Negotiation Expert. Honest guidance, premium marketing, and a relentless focus on the strongest possible outcome.
[ Add assets/jj-about.jpg ]Honesty is the whole business for me. If you want an agent who just tells you what you want to hear, I'm not your guy. I've talked more than a few clients out of the wrong property, because sometimes the smartest move is no move at all.
The final decision is always yours. My job is to give you my honest opinion and lay out the risks of doing it the other way, so you can choose with your eyes wide open.
I preach patience. I won't let you get swept into an impulsive decision you'll regret. That discipline, plus total transparency, hands-on attention, and a real strategy behind every listing, offer, and negotiation, is how I look out for you.
I also won't overpromise just to win your listing. I've lost listings to agents who quoted a higher price to get the signature, then watched those homes sit on the market and eventually sell for what I suggested, or even less, because they were overpriced from day one. Pricing it right beats pricing it high every time.
As a Master Certified Negotiation Expert (MCNE®), my job is simple: protect your money and win you the strongest possible outcome, from our very first conversation to long after closing.
With hundreds of millions in sales behind me across both pre-construction and resale, and the respect of Toronto's top agents, I've seen enough markets to know one thing: the best outcomes go to people who stay clear-headed and wait for the right one. My job is to help you be that person.
I invest real time, energy, and resources into every listing, because when your home succeeds, so do we. No fluff, just results.
Full staging by top stagers: consultation, a room-by-room plan with paint & lighting recommendations, a high-end staging day, and de-staging once you've sold.
World-class visuals from top media companies: high-quality photography, virtual tour, detailed floor plan, cinematic 4K aerial & walk-through video, and social media reels featuring me showcasing both your property and the surrounding neighbourhood.
A comprehensive inspection before we list, so we fix issues early, hand buyers an up-to-date report on day one, and encourage firm offers. It also avoids buyers looking for price abatements after an agreement is in place.
A full professional deep clean the day before staging, so every inch of your home looks and feels its absolute best for buyers.
If staging needs extra room, I provide 30 days of complimentary professional storage, with secure options.*
Digital & print by Sage's in-house design team: feature sheets, Just Listed postcards, a custom listing website, sign integration, and global syndication.
In today's market this is imperative, not optional. Buyers aren't only on realtor.ca and real estate apps; they're scrolling Instagram, Facebook, and TikTok every day. Targeted social ads and high-impact reels put your home in front of active buyers, plus the friends, family, and future buyers who tip them off, consistently generating thousands of views and serious engagement.
After every showing I chase down showing agents and interested buyers for honest feedback. In years of selling hundreds of millions in real estate, I can't count the deals that came together purely from persistent follow-up. Sometimes a buyer's agent needs a push, and you deserve to know exactly what people are saying about your home. This is something I'm relentless on.
You're never left wondering how things are going. I keep you in the loop with a comprehensive listing report: showing feedback and interest from every agent and lead who walks through, open-house activity, online view counts, social media ad performance, and more. You'll always know exactly what's happening with your listing.
And most importantly, you get J.J. Hands-on at every step: I visit my listings daily, make sure the presentation is perfect because the details matter, follow up with every agent within 24 hours, and negotiate relentlessly to push your price higher.
I believe negotiation is one of the most powerful tools an agent has, and it's where the best results are made. I treat your sale as if it were my own and fight relentlessly to keep every dollar in your pocket and get you the strongest possible price.
I know the right questions to ask and how to read every situation, agent, and seller, then approach each one accordingly. As your Master Certified Negotiation Expert, when it's time to go to bat for you, I'll be your shark.
I've also invested in additional courses and training well beyond standard real estate education, because I believe sharpening this skill is what truly sets an agent apart. Earning my Master Certified Negotiation Expert (MCNE®) designation, training built specifically around real estate negotiation, is part of that commitment.
Staging isn't a nice-to-have. It's how buyers fall for a home before they've stepped inside. Every listing gets full professional styling by top stagers: a room-by-room plan, designer furnishings, and the finishing touches that turn square footage into a feeling.
And I cover the cost. You pay the stager up front and I reimburse you off my commission at closing, so rooms that look like this cost you nothing out of pocket.
Click to Request the Staging Guide BookletI partner with top real estate media companies, so your home stops the scroll and fills the showings.
High-quality, magazine-grade stills that highlight your home's best features.
An accurate floor plan plus an immersive, interactive tour buyers can explore anytime.
Stunning aerial and walk-through footage showcasing both the home and the neighbourhood.
A high-impact video featuring me walking the property and the area, built for maximum reach.
"Secluded Toronto chalet just sold for $650,000 more than it did last year."
70 Chine Drive, Scarborough · Featured by Daily Hive
Read the Daily Hive Feature →A look at what I'm representing right now. For the full, always-current list, browse all my listings.
Browse all active listings across the TRREB/MLS® system, updated in real time.
The live search displays once the site is published to your authorized domain (jjmccarthy.ca / birchcliffhomes.ca). Listing data via TRREB/PropTx, deemed reliable but not guaranteed.
A selection of homes I've recently sold across Toronto and the GTA.
A quick estimate of your monthly payment. For illustration only, not a lending offer.
From the first showing to the final signature, I'm in it with you, doing the work, sweating the details, and treating your move like it's my own. We're in this together, every step of the way.
A 100% recommend ratio across 50+ verified five-star reviews on Rate-My-Agent.
His incredible extra effort marketing our property was noted by neighbours and is the reason we sold firm in four days at 99% of asking — in a tough market — before we even got to the open house. You'll walk away with more than a realtor: a trusted friend for years to come.
We sold our condo in an extremely tough market — tenants in place and identical units competing — in just 48 hours, days before Christmas, at a great price with a two-week closing. If you want an agent with no B.S., clear strategy, and who genuinely cares, I cannot recommend J.J. enough.
He sold our condo in a tough building in under two weeks at a record price for the building, then negotiated our forever home $80,000 under asking — after the sellers had already cut $80,000. Calm, organized, and extremely strategic. J.J. is your guy.
JJ was amazing — honest, guiding us toward a property that suited us long-term. First place we offered on, bought under asking. I've had multiple friends say they want to switch realtors after hearing about my experience!
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